At FarmaForce, our staff are at the core of what we do – they are our DNA. In 2019 we were thrilled to bring together our award-winning sales representatives for our annual National Sales Conference on 18 February in the Gold Coast.

When investing in our conferences we focus heavily on outcomes. During a week of training and professional development, our representatives were immersed in field force sessions specifically designed to help our commercial partners win in the challenging environments in which we play.  

Everyone involved, both leaders and representatives alike, stretch themselves beyond their comfort zones during deliberate practice in a psychologically safe environment. Our teams continued to set new standards in commercial excellence in every session. 

At FarmaForce, we have a long-term commitment to invest in our people to ensure that we continue to provide first class services to the Australian healthcare market, in 2019 and beyond.

As the saying goes…a picture is indeed worth a thousand words!

Ghay Haidar, Sales Director