We’re your force in healthcare
At Farmaforce, we’re experts in the Australian healthcare market.
We build scalable, customised solutions that are on demand for small to multinational organisations.
We focus on rigorous training and dedicated performance coaching to create a force of sales representatives who are best in class.
That’s why we’re three-time ‘Sales Team of the Year’ PRIME Awards winners, and were named ‘Best Health & Pharma Sales Organization 2019’ by the Global Healthcare & Pharmaceutical Awards.
Our experts give us the edge
The Leadership Team at Farmaforce draws on decades of experience in the healthcare industry. Together they lead, support and motivate the field teams to deliver continued success for our partners
Ghay Haidar has been working within healthcare sales since 2001. He is a highly-regarded sales leader with an enviable record of success. He has well refined business acumen and a focus on results. Six times, across different organisations, Ghay has led teams that have been awarded the coveted PRIME Awards’ Sales Team of the Year. He emphasises the importance of talent scouting and acquisition, developing sales mastery within his teams and driving a responsive field force in order to delivers results.
Natalie is a founding employee of Farmaforce and has been instrumental in forging and growing valued partnerships with businesses through her in-depth knowledge. With more than 20 years’ experience in the consumer health sector, she has a deep understanding of the Australian pharmaceutical industry, and is passionate about driving successful sales teams to deliver on client expectations and metrics.
Clair is an experienced leader with more than 20 years’ experience within the pharmaceutical industry. She joined Farmaforce in 2016 and has a successful track record in sales management, sales operations and salesforce effectiveness, as well as extensive leadership experience. Clair builds teams that execute clients’ visions through excellent systems, organisational efficiencies, analytical ability and communication skills.
Athena leads CRC, our expert medical team that develops and implements medical affairs solutions for life science companies. With 25 years’ healthcare experience developing and implementing medical and market access strategies to maximise business growth, Athena oversees a diverse range of medical-market initiatives. These include medical affairs launch plans and execution, evidence generation activities to unlock therapy value, market access strategies and their implementation, as well as various medical affairs operations supporting a range of product portfolios.
Our client, a multinational speciality care pharmaceutical organisation, had an exciting new product but no prior experience within the General Practitioner (GP) space. With an upcoming launch deadline, they contacted Farmaforce with the…
An international pharmaceutical company approached us to assist with a product launch for a private prescription drug in the General Practitioner (GP) space, a highly subsidised and competitive market…
Our client, a well-known and established brand within the pharmaceutical industry, already had their own internal sales teams, one of which was promoting a well-established product…