About Farmaforce
We’re your force in healthcare
At Farmaforce, we’re experts in the Australian healthcare market.
We build scalable, customised solutions that are on demand for small to multinational organisations.
We focus on rigorous training and dedicated performance coaching to create a force of sales representatives who are best in class.
That’s why we’re three-time ‘Sales Team of the Year’ PRIME Awards winners, and were named ‘Best Health & Pharma Sales Organization 2019’ by the Global Healthcare & Pharmaceutical Awards.
Our Vision
At Farmaforce, we believe in Pioneering Excellence in Healthcare Sales Solutions.
Our commitment to innovation and quality empowers healthcare companies to thrive in a dynamic market. With a team of seasoned industry professionals focused on tailored, scalable solutions, we transform the sales landscape for organisations of all sizes—from startups to multinational corporations.
Our rigorous training programmes and performance coaching cultivate top-tier sales representatives, ensuring our partners receive unparalleled service and results. Recognised on multiple occasions as ‘Sales Team of the Year’ at the PRIME Awards and honoured as the ‘Best Health & Pharma Sales Organisation’, Farmaforce stands at the forefront of healthcare sales excellence.
Join us in shaping the future of healthcare through strategic partnerships and exceptional service. Together, we can achieve remarkable outcomes.
Our Mission
Our mission is to empower healthcare companies with pioneering sales solutions that drive sustainable growth and success. We achieve this by
Through our unwavering dedication to pioneering excellence, we strive to be the trusted partner of choice for healthcare companies seeking to maximise their commercial potential and make a lasting impact in the industry.
Why choose Farmaforce
Sale Team of the Year 2016, 2018 & 2019 at the PRIME Awards
Medicines Australia Code of Conduct and CEP trained
Highly experienced leadership team and rigorously trained salesforce
Connect with 300,000+ healthcare professionals Australia-wide
Custom-built, scalable solutions to deliver the results you need
Sophisticated data intelligence services, driving market insights and strategic sales campaigns
Our experts give us the edge
The Leadership Team at Farmaforce draws on decades of experience in the healthcare industry. Together they lead, support and motivate the field teams to deliver continued success for our partners
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Ghay Haidar, BSc Hons Biochem
General Manager
Ghay has extensive commercial experience across multiple organisations and would be one of the most highly awarded industry leaders through his dedication to excellence and belief in people performance. His leadership style is about a ‘lean-in’ approach to psychological safety at work, embracing neurodiversity in the modern workforce and a drive for excellence in execution.
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Clair O’Gorman, BEc
SFE & Operations Lead
Clair has almost three decades of experience across many roles and functions within the pharmaceutical industry, many years spent working in the operations within CSO. Her drive is to ensure effective and efficient use of all systems and processes to ensure the sales teams and ultimately, commercial partner success.
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Regan McCracken
Commercial Excellence Lead
Regan has been a Senior Pharmaceutical and Life Sciences business consultant with over 27 years of experience managing commercial technology teams, implementing business intelligence, business transformation, sales force effectiveness optimisation, sales force structuring and marketing effectiveness solutions across ANZ and Asia-Pacific. He leads Farmaforce’s Commercial Excellence capability.
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Rajeev Sethi
Commercial Partnership & Business Development Lead
Rajeev has over 40 years of international pharma expertise and brings a wealth of commercial partnership knowledge to our business. His senior leadership spans more than 15 years and has in-depth knowledge of various business units such as medical affairs, regulatory, compliance, procurement, marketing, sales leadership, Human Resources & SFE delivery.
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Jae Woo Lee
Senior SFE & SFA
Jae Woo has spent over 10 years working in Salesforce Effectiveness across various systems and data sets both in a pharmaceutical company and currently within the CSO space. He is our resident expert in all systems utilised by Farmaforce – in particular, one of the most experienced Veeva Administrators going around. He plays a big…
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Valentina Stevenson
Team Administrative Support
Valentina has over 7 years of experience in international brand management and business operations. Her strengths are in building, maintaining and improving the efficiency of our national sales teams while providing multifaceted support to both commercial partners and head office personnel.
Our Teams
Vanguard primary care team is our award-winning national sales team, recognised as ‘Sales Team of the Year’ on a number of occasions by PRIME Awards. This team has diverse therapeutic area expertise and a significant market footprint.
Case Studies
New National Team Build
Successful Product Launch
