We’re your force in healthcare

At Farmaforce, we’re experts in the Australian healthcare market.
We build scalable, customised solutions that are on demand for small to multinational organisations.
We focus on rigorous training and dedicated performance coaching to create a force of sales representatives who are best in class.
That’s why we’re three-time ‘Sales Team of the Year’ PRIME Awards winners, and were named ‘Best Health & Pharma Sales Organization 2019’ by the Global Healthcare & Pharmaceutical Awards.

Why choose Farmaforce

Sale Team of the Year 2016, 2018 & 2019 at the PRIME Awards
Medicines Australia Code of Conduct and CEP trained
Highly experienced leadership team and rigorously trained salesforce
Connect with 300,000+ healthcare professionals Australia-wide
Custom-built, scalable solutions to deliver the results you need
Sophisticated data intelligence services, driving market insights and strategic sales campaigns

Our experts give us the edge

The Leadership Team at Farmaforce draws on decades of experience in the healthcare industry. Together they lead, support and motivate the field teams to deliver continued success for our partners

Natalie Urner
General Manager
Natalie is a founding employee of Farmaforce and has been instrumental in forging and growing valued partnerships with businesses through her in-depth knowledge. With more than 20 years’ experience in the consumer health sector, she has a deep understanding of the Australian pharmaceutical industry, and is passionate about driving successful sales teams to deliver on client expectations and metrics.
Ghay Haidar, BSc Hons Biochem
Sales Director
Ghay Haidar has been working within healthcare sales since 2001. He is a highly-regarded sales leader with an enviable record of success. He has well refined business acumen and a focus on results. Six times, across different organisations, Ghay has led teams that have been awarded the coveted PRIME Awards’ Sales Team of the Year. He emphasises the importance of talent scouting and acquisition, developing sales mastery within his teams and driving a responsive field force in order to delivers results.
Clair O’Gorman, BEc
Head, Operations
Clair is an experienced leader with more than 20 years’ experience within the pharmaceutical industry. She joined Farmaforce in 2016 and has a successful track record in sales management, sales operations and salesforce effectiveness, as well as extensive leadership experience. Clair builds teams that execute clients’ visions through excellent systems, organisational efficiencies, analytical ability and communication skills.
Athena Kolivos, MA, MPH, MCom, BPharm
Chief Scientific Officer, Farmaforce and CRC
Athena leads CRC, our expert medical team that develops and implements medical affairs solutions for life science companies. With 25 years’ healthcare experience developing and implementing medical and market access strategies to maximise business growth, Athena oversees a diverse range of medical-market initiatives. These include medical affairs launch plans and execution, evidence generation activities to unlock therapy value, market access strategies and their implementation, as well as various medical affairs operations supporting a range of product portfolios.

Our Teams

Vanguard primary care team is our award-winning national sales team, recognised as ‘Sales Team of the Year’ on a number of occasions by PRIME Awards. This team has diverse therapeutic area expertise and a significant market footprint.
Infinity primary care team has strong expertise in targeting and executing with physicians who prioritise their practice around women’s health.
Iecure Medical is a salesforce of Therapeutic Area Specialist Representatives. They are subject matter experts in their chosen field, targeting the primary care network.
Excellere consumer health team focuses on other areas in the healthcare market.

Case studies

New National Team Build

Our client, a multinational speciality care pharmaceutical organisation, had an exciting new product but no prior experience within the General Practitioner (GP) space. With an upcoming launch deadline, they contacted Farmaforce with the…

Successful Product Launch

An international pharmaceutical company approached us to assist with a product launch for a private prescription drug in the General Practitioner (GP) space, a highly subsidised and competitive market…