An international pharmaceutical company approached FarmaForce to assist with a product launch for a private prescription drug in the highly subsidised and competitive general practitioner (GP) market.
The client’s promotional budget was limited due to aggressive competitor activity. In addition, its only in-house experience was within the specialty care space.
FarmaForce worked collaboratively with the client to determine objectives, define success for the project and identify the best strategy to combat competitor growth.
A national sales team of more than 20 sales representatives was determined to be the best fit for our client at that time. The client’s confidence in FarmForce’s in-depth commercial insights and the benefits this could bring to the business, led to a 12-month engagement.
The launch was a great success with the product gaining significant market share in the Australian GP market.
Consequently, FarmaForce has been asked to undertake additional work to help support the product by engaging leading GPs and assisting with opinion leader education meetings to help drive sales.
This partnership has been so successful and has delivered such a strong return on investment for the client, it has been able to continually lift sales forecasts.
Subsequently, FarmaForce has worked with the client on other successful product launches.