This well-known, global pharmaceutical company already had internal sales teams, one of which was promoting a well-established product. Despite this, the client wanted more share of voice and additional sales.
Without sufficient additional internal resources, outsourcing was determined to be the most cost-effective solution to meet this goal.
Partnering with the client to establish objectives, FarmaForce designed a solution to address its current requirement, while also offering flexibility.
An initial 12-week pilot campaign was implemented through which the sales team re-engaged GPs with the product, using brand reminders and sample drops.
This project was a great success with GPs responding well to the product promotion. The campaign led to significant growth in market share, share of voice and product sales.
At the completion of the pilot, the contract was extended for a further 12 months.
At the beginning of the engagement, the product’s 12-month sales growth was just 4.5%. This figure grew to 22.4% after FarmaForce was engaged. The client remains an important partner.