Our client, a well-known and established brand within the pharmaceutical industry, already had their own internal sales teams, one of which was promoting a well-established product.
Despite this, our client still wanted more share of voice. The problem they faced was not having any additional internal resources, so they determined outsourcing was the most cost-effective solution to generating additional sales.
Partnering with the client to establish goals and objectives, we designed a solution that we felt met their needs whilst also offering a degree of flexibility.
Working with an established product from an established brand, we deemed product line four to be the solution to bring the best return on investment for the client.
The campaign would commence with an initial 12-week pilot that would see our sales team re-engaging GPs with the product by utilising brand reminders and sample drops.
We knew GPs would respond well to any promotion of this particular product and that’s exactly what our client needed – more time in front of GPs.
This project was a great success for both the client and for FarmaForce. The campaign saw a significant amount of growth in market share, share of voice and sales for this product.
At the completion of the pilot the contract was extended for an additional 6 months, followed by a further 12 month placement.
At the beginning of the engagement the product’s 12 months sales growth was 4.5%, which we are proud to have helped grow to 22.4%. The client is still an important commercial partner for us today.