A multinational, speciality care pharmaceutical organisation had an exciting new product, but no prior experience in the general practitioner (GP) area. With an upcoming launch deadline, it approached FarmaForce to execute specific targeting through a national sales team.
FarmaForce created a new, national salesforce to achieve the client’s goals and a high-performance team was recruited, onboarded and trained within a tight schedule.
Working to tight timelines, FarmaForce identified the right products and partners to support the new salesforce’s portfolio. The suite of services provided included project management, recruitment, territory mapping and structuring, logistics and deployment.
A training conference and launch event to onboard the new team was held in Sydney to ensure the program delivered instant results.
Within a ten-week period, FarmaForce recruited, trained and launched a 21-strong national team, which was in the field selling within the target date and has been delivering results ever since.