The Challenge

Our client, a multinational speciality care pharmaceutical organisation, had an exciting new product but no prior experience within the General Practitioner (GP) space. With an upcoming launch deadline, they contacted Farmaforce with the requirements of specific targeting within a syndicated national sales team.

This required the creation of a new national salesforce which was a challenge on two fronts. Firstly, a new team had to be recruited, onboarded and trained within a tight schedule. In addition to this, Farmaforce had to seek additional products and partners to complete this new salesforce’s portfolio and ensure its creation.

Our Solution

Acting decisively and agilely, Farmaforce secured two additional products within the tight deadline, facilitating the formation of the new team.

Drawing on our expertise in the industry, we partnered with the client to provide a full suite of services to ensure the successful delivery of the project. This included, but was not limited to, project management, recruitment, territory mapping and structuring, logistics and deployment.

To onboard the new team we held a training conference and launch event in Sydney to ensure that the programme delivered instant results.

The Results

Within a short ten-week period we were able to recruit, train and launch a new national team of 21, all within the allocated time period.

The team was out in the field selling within the target date and has been delivering successful outcomes for our partners ever since.