Farmaforce, a portfolio company of The iQ Group Global Ltd (NSX.IQG), is pleased to announce it is partnering with iNova Pharmaceuticals.

Farmaforce Ltd (ASX:FFC), which employs ‘best in class’ sales representatives who are dedicated to selling, educating and merchandising specifically within pharmacies; will collaborate with iNova Pharmaceuticals for a two-year period, in an agreement that will see Farmaforce representing a number of well-known iNova brands to pharmacy customers.

The collaboration will facilitate iNova to best serve the needs of its pharmacy customers by drawing on the expertise of Farmaforce’s specialist sales force. The agreement will cover 2,300 pharmacies across Australia face to face, and a further 1,200 pharmacies via telesales.

“This announcement is a significant milestone for Farmaforce as we work with iNova Pharmaceuticals to ensure we bring the best-in-class services across Australia,” Group Chief Executive Officer of The iQ Group Global, Dr. George Syrmalis said.

“Farmaforce has a proven record of setting new standards for sales excellence with interactions with healthcare professionals across the country, and we look forward to showcasing that same rigour through this collaboration.”

The collaboration, which commenced in June 2021, includes popular and trusted iNova brands such as Gold Cross, Metsal, Vermox, Reef and Invisible Zinc. iNova will retain responsibility for its other brands, including Duro-Tuss, Demazin, Difflam and DermaVeen.

Chris Sadler, Consumer Healthcare Sales Director at iNova Pharmaceuticals added “We’re really looking forward to partnering with Farmaforce on what we hope is a long-term basis. It’s an excellent opportunity to strengthen and grow our vital pharmacy relationships, using a team who clearly has significant expertise in this area.”

About Farmaforce

At Farmaforce, we’re experts in the Australian healthcare market. We build scalable, customised solutions that are on-demand for small to multinational organisations. We focus on rigorous training and dedicated performance coaching to create a force of sales representatives who are best in class. Our leadership team at Farmaforce draws on decades of experience in the healthcare industry. Together they lead, support and motivate the field teams to deliver continued success for our partners.  Visit our website:

About iNova Pharmaceuticals
iNova Pharmaceuticals is a multinational pharmaceutical and consumer health care company that markets and sells a wide range of market-leading products, primarily in the areas of weight management, cough & cold, throat, skin care and natural health.  iNova Pharmaceuticals operates in over 20 countries across Asia-Pacific and Africa.  iNova Pharmaceuticals’ vision is to provide trusted brands that improve people’s health and well-being every day.  More information about iNova Pharmaceuticals can be found at

For more information contact Kate Messiter ( or +61 439 160 197)

About The iQ Group Global
The iQ Group Global is a bioscience investment consortium that finds, funds and develops bioscience discoveries to create life-changing medical innovations. The iQ Group Global’s flagship innovations include the Biosensor Platform and TEX Core, a first-in-class oncology drug platform with the ability to develop a pipeline of novel oncology compounds.
Visit our website:

For more information contact James Gorman ( or +61 2 8239 5400